Effective: April 24, 2017
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SmallHD Intros Focus Touchscreen HD Field monitor Under $500
SmallHD unveils its first touchscreen HD video monitor, the FOCUS. For use with small, low profile camera setups, the 5-inch FOCUS provides daylight visibility and an out-of-the-box mounting solution for under $500.
“Our goal was simple: to bring filmmakers who are limited by space, time, or budget—a tool to significantly increase the production value of their work, without breaking the bank,” says Wes Phillips, SmallHD Co-Founder.
The FOCUS has a daylight-viewable 800 nit display, which is sharp enough to achieve critical focus and bright enough to be used outdoors. The lightweight FOCUS attaches securely atop the camera via shoe mount with the included Tilt Arm. With 180 degrees of vertical rotation, the Tilt Arm allows run-and-gun shooters to make quick, smooth monitor adjustments. Included on the FOCUS’ mount is an extra shoe mount for accessories like microphones and video lights.
Along with the included Tilt Arm, DSLR and mirrorless camera users will benefit from the FOCUS’ ability to pass through power to the camera. With a center-mounted Sony L Series battery, the FOCUS can power small format cameras like the Sony Alpha series with its auxiliary power out and camera specific battery adapter cables. This means 2-3 times the camera battery life and fewer batteries to carry, while enjoying a daylight viewable display in the field.
The FOCUS is equipped with micro HDMI input, an SD card slot for loading 3D LUTs, and SmallHD’s professional suite of software tools. Activating tools such as Waveform, Focus Assist, or Pixel Zoom is done with simple touch or swipe of the screen. The touchscreen functionality, combined with the compact size of the FOCUS, makes this 5-inch display a true low-profile monitoring tool with high production value.
FOCUS is slated to begin shipping early June 2017. For more information visit https://www.smallhd.com/community/focus-monitor
Founded in 2009, SmallHD has made a name as the leading innovator of on-camera monitoring solutions for professional cinematographers, videographers, and photographers worldwide. Creators of the world’s first high definition on-camera monitor, SmallHD continues to push the envelope of what’s possible in an on-camera, studio and production displays by combining advanced cutting-edge technology with accessible pricing.
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