New iPro iPhone Lens System makes debut at PhotoPlus Expo

October 21, 2011 – Renowned lens-maker Schneider Optics will debut its iPro Lens System at the 2011 PhotoPlus Expo at the Jacob K. Javits Convention Center New York City, October 27-29, 2011. Schneider will be in booth 872 at the show.

The iPro Lens System is purpose-built to enable professional quality photographic and video imagery with the iPhone 4 and 4S. It allows iPhone 4/4S owners to enhance the camera integrated into their phone by adding the benefits of interchangeable Wide Angle and Fisheye lenses to capture more in every shot. The iPro Lens System’s professional optics are simple to use, easy to handle, and smartly self-storing.

The iPro Lens System features a rugged black iPhone case, plus Wide Angle and Fisheye lenses that tuck neatly away in the pocket-sized handle/lens case. The components are designed to work together. The lenses use a bayonet mount to securely fasten onto the custom iPhone case. The case also gives users the option of attaching the handle on the left or right side of the iPhone. What’s more, the handle itself enables the phone to be attached to a tripod.

Optimized for both still and video images, the iPro Lens System includes two precision-made, genuine Century lenses, designed by the same team who are known worldwide for quality television and motion picture optics.

The Wide Angle lens simply twists on to increase the iPhone’s field-of-view by 35 percent with low distortion and edge-to-edge sharpness. So no matter how tight the quarters or how crowded the frame, users capture over 1/3 more in the shot.

For a super-wide, distorted effect, there’s the Fisheye lens. It alters the still photographer’s field of view by a dramatic 165° adding a wow-‘em effect to everything from panoramas to action sports shots.

iPro lens housings are precision machined from aluminum alloy and anodized for durability. The lens elements are painstakingly ground and polished from top grade optical glass. To avoid flare, the lenses feature multi-layer anti-reflection coatings.

The iPro Lens System, complete with the iPhone case, Fisheye lens, Wide Angle lens, and Handle/lens case sells for $199. To order or for more about this revolutionary lens system that is designed to get more from the iPhone 4/4S, visit www.iprolens.com.

For more information, contact Schneider Optics, Inc., 818-766-3715 extension 132; email: [email protected], or visit www.iProLens.com

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Information Prepared by Lewis Communications: [email protected]

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