Hollingsworth Adds iPro Tele Lens to iPhoneography Shooting Package

Hollingsworth Adds iPro Tele Lens to iPhoneography Shooting Package

Jack Hollingsworth chooses iPro Lens System for his shoots

Jack Hollingsworth chooses iPro Lens System for his shoots

Jack Hollingsworth shot using iPro fish-eye lens

Jack Hollingsworth shot using iPro fish-eye lens

Jack Hollingsworth shot using iPhone with no lens attached

Jack Hollingsworth shot using iPhone with no lens attached

Jack Hollingsworth shot using iPro wide-angle lens

Jack Hollingsworth shot using iPro wide-angle lens

Hollingsworth Adds iPro Tele Lens to iPhoneography Shooting Package

Well known lifestyle stills photographer Jack Hollingsworth, recently had what he calls his “epiphany”, when he pulled out his iPhone and captured a few shots while shooting for The Crane luxury resort in Barbados. He compared them with images captured by his 5D and found they were amazing. This started him on a new photographic path that has been dubbed iPhoneography.

“The problem, however, was the limits defined by the camera lens,” he explains. “In the still world, the natural lens of an iPhone is akin to a 28-30mm with an angle of about 60-plus degrees. Not the greatest tool for photographing faces. I tried a lot of different options – and the only one that provides me with the sharpness and visual range I need to capture images for my clients is Schneider’s iPro System.

“I’ve found that both the iPro Wide Angle and Fisheye lenses have allowed me to add another dimension to my shots,” he says. “The Wide Angle lens provides me with about a 35% wider field-of-view with minimal distortion and edge-to-edge sharpness. And, the Fisheye distorts the image in just the right way, changing the field-of-view to about 165 degrees, giving me dramatic panoramas when I need them.

“However, I absolutely love the new Tele Lens,” he says enthusiastically. “It’s the ‘gripper’,” he adds. “It has twice the compression power of a 28-30mm lens, which puts me into the 60mm range – perfect for capturing faces. The lens shoots very high quality images, bringing the subjects close and keeping those images sharp. Now, when I shoot iPhoneography portraits, I don’t have to get in the subject’s face.

“I know Schneider hasn’t stopped there,” he adds. “I do a lot of food work and I simply can’t wait until they release the Macro lens! It will add even another dimension to my iPhoneography, which in the near future, I believe, will be as common as DSLR photography is today.”

Professional photographers like Jack Hollingsworth are hooked on the iPro Lens system because it is a professional-style system. The lenses are designed to work with the iPhone 4 and 4S, and to work together. Each has a bayonet mount that securely fastens onto the special iPro iPhone case with just a simple rotation. And the handle easily attaches the iPhone to any tripod.

One of the industry’s most well known Lifestyle, Travel, Portrait and Stock photographers, Jack Hollingsworth has traveled the world several times shooting stunning images for a wide variety of high profile clients. Recently, he discovered the growing iPhoneography market and has migrated much of his work to the social media world. With over 30,000 followers of his talk about iPhoneography on Twitter, Hollingsworth’s visuals and opinions on this new photographic venue are much in demand.

To find out more about Schneider lenses contact Schneider Optics, 7701 Haskell Avenue, Van Nuys, CA 91406, telephone (818) 766-3715; fax (818) 505-9865; or at: 285 Oser Avenue, Hauppauge, NY 11788, telephone (800) 645-7239/(631) 761-5000, fax (631) 761-5090; www.schneideroptics.com

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Information Prepared by Lewis Communications: susan@lewiscommunications.net