OConnor, a Vitec Group brand, announces that Director of Photography Jim Matlosz has, again, chosen OConnor for the second round of 30-second spots for Table Mountain Casino. The first batch, also shot with OConnor support, garnered two Silver Addy Awards (the advertising community’s highest honor for a commercial production) in 2009. Matlosz and director Richard Yelland are aiming for more of the prestigious advertising awards this year.
The concept behind the spots is that moment when someone wins a jackpot or blackjack and the world around crashes into slow motion. Its the moment that, in reality, is only seconds yet seems to last a lifetime. “Director Richard Yelland went through the creative approach with the agency and decided that the Phantom HD was the best camera to shoot high speed on location,” says Matlosz. “My choice for support, of course, was OConnor’s 2575 Ultimate head. It is the only head that I trust to follow and capture the fast movement of our ad lib talent. Richard really pushed for full emotion and this meant the actors were very free to use the stage we presented to them.
“When you use OConnor, once you have the settings, it is easy to jump on the dolly last second and with the flip of a wrist unlock pan and tilt without looking–and get the shot,” says Matlosz. “I really love operating but I also get full of energy on set, not able to just sit and point and wait. I am on and off the dolly a hundred times an hour and it’s nice to know the head is poised and ready for quick execution. That was a must with the Table Mountain spots.”
The award-winning Table Mountain Casino spots produced by Abe Froman Productions/The Glenn Group Agency are now airing throughout California. The new spots will enter the cycle in the immediate future.
For further information on OConnor products, go to www.ocon.com, become a fan on Facebook or follow the company on Twitter; or contact OConnor, 2701 N. Ontario St, Burbank, CA 91504, Phone: 818-847-8666, Fax: 818-847-1205
Pioneering fluid head and tripod innovator OConnor has been the choice of top cinematographers since its invention nearly 60 years ago by Chad O’Connor of OConnor Engineering. Known for their hallmark smooth feel, consistent reliability, and cinematographer-friendly features, OConnor’s award-winning fluid heads offer maximum control and stability for film-style cinematography. Today’s support line includes the Ultimate range of fluid heads and Cine HD carbon-fiber tripods. With the 120EX OConnor introduced the flagship of its new series of EXTENDED CAPACITY fluid heads—the EX range. OConnor’s new 2575D fluid head continues the legacy of the industry standard – the Ultimate range of fluid heads for cine and digital cameras. The new camera accessory line will offer a range of camera tools for high-end cinematography applications.
Along with five other leading brands in the broadcast industry, OConnor is part of Camera Dynamics Inc., which in turn is part of the Vitec Group of companies.
A Snapshot of The Vitec Group
Vitec is an international Group principally serving customers in the broadcast, photographic and military, aerospace and government (MAG) markets. Listed on the London Stock Exchange with 2009 revenue of £315 million, Vitec is based on strong, well known, premium brands on which its customers worldwide rely. Vitec is organised in three divisions: Imaging & Staging, Videocom and Services.
Imaging & Staging designs, manufactures and distributes equipment and accessories for photography, video and events.
Videocom designs and distributes systems and products used in broadcasting and live entertainment, film and video production and MAG.
Services provides equipment rental, workflow design and technical support for camera, video, audio, fibre optic and wireless technology used by TV production teams and film crews.
More information can be found at www.vitecgroup.com.