Mario Deas chooses OConnor
Mario Deas counts on OConnor
Miami Rental House Mar Media Counts on OConnor 2575
August 1, 2012 – Florida rental house owner Mario Deas doesn’t cut corners, even when it comes to support. “When someone comes into Mar Media for their camera package and I hear ‘I need a fluid head’ – it goes without saying they are asking for OConnor,” says Deas. “It is the industry standard.”
Deas should know. He spent 12 years in the field, traveling and shooting. When HD came into its own and became a viable alternative to film, he bought some gear and started renting to friends. Recognizing a solid business opportunity, he quickly built up his rental inventory, expanded his client base and transitioned his company, Mar Media, into a full-service digital cinema rental house. “We’re a specialty shop in Miami with a good reputation and loyal clientele,” he says. “We do everything from high-profile music videos and commercials to independent films. We’re gearing up for TNT’s NBA playoff promos at the moment. And, of course, the most requested support is OConnor.”
Deas can testify to the worth of OConnor heads from two perspectives: operator and rental house owner. “As an operator, it’s the way the OConnor 2575 feels,” he says. “You know just how the drag works, you can push it just hard enough to make the transition smooth. Other heads have a very different feel. With OConnor heads, operating just feels natural.
“From a rental house standpoint, it is OConnor’s longevity and toughness that are key factors,” he continues. “Even though those heads take a lot of wear and tear while out in the field, they still perform and are an excellent return on investment.
Deas finds another interesting factor about the OConnor 2575. Even though it was built to handle heavier cameras like the Alexa and others, cinematographers and operators are still requesting it when they are shooing with the new five to ten-pound cameras. “You’d think they’d want to go with a lighter head,” he says. “But often times they don’t. If you pair other heavier heads with a small camera, it feels like a spring in your hand. But, with OConnor, because they counterbalance down to zero, you just dial back the counterbalance and it works. There simply is no alternative to the OConnor 2575 for me or for my clients.”
The OConnor 2575 is just one of the many products in the OConnor range of fluid heads. It features stepless, ultra-smooth pan and tilt fluid drag specifically designed to give the user ultimate control and stability while shooting. The head features OConnor’s patented sinusoidal counterbalance system for true, accurate balance at any point in the tilt range.
For more information on OConnor, a Vitec Group brand, visit www.ocon.com, email [email protected], become a fan on Facebook, follow the company on Twitter; or contact OConnor, 2701 N. Ontario St, Burbank, CA 91504, Phone: 818-847-8666, Fax: 818-847-1205.
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About OConnor
Pioneering fluid head and tripod innovator OConnor has been the choice of top cinematographers since its invention nearly 60 years ago by Chad O’Connor of OConnor Engineering. Known for their hallmark smooth feel, consistent reliability, and cinematographer-friendly features, OConnor’s award-winning fluid heads offer maximum control and stability for film-style cinematography. Today’s support line includes the Ultimate range of fluid heads and Cine HD carbon-fiber tripods. With the 120EX OConnor introduced the flagship of its new series of EXTENDED CAPACITY fluid heads—the EX range. OConnor’s new 2575D fluid head continues the legacy of the industry standard – the Ultimate range of fluid heads for cine and digital cameras. The new camera accessory line will offer a range of camera tools for high-end cinematography applications.
Along with five other leading brands in the broadcast industry, OConnor is part of Camera Dynamics Inc., which in turn is part of the Vitec Group of companies.
A Snapshot of The Vitec Group
Vitec is an international Group principally serving customers in the broadcast, photographic and military, aerospace and government (MAG) markets. Listed on the London Stock Exchange with 2009 revenue of £315 million, Vitec is based on strong, well known, premium brands on which its customers worldwide rely. Vitec is organised in three divisions: Imaging & Staging, Videocom and Services.
Imaging & Staging designs, manufactures and distributes equipment and accessories for photography, video and events.
Videocom designs and distributes systems and products used in broadcasting and live entertainment, film and video production and MAG.
Services provides equipment rental, workflow design and technical support for camera, video, audio, fibre optic and wireless technology used by TV production teams and film crews.
More information can be found at www.vitecgroup.com.