OCONNOR and Blackmagic on Fisher’s Taco Bell Spot

OConnor Genuine Accessories on Black Magic Camera

Gavin Fisher using OConnor Genuine Accessories on Black Magic Camera

OConnor and Blackmagic on Fisher’s Taco Bell Spot

Burbank, California, November, 07, 2013 — One of DP/colorist Gavin Fisher’s on-going assignments is a series of commercials for Adult Swim Network. For a recent Taco Bell spot he went new-tech, choosing to shoot with his Blackmagic Cinema camera, “and OConnor Genuine Accessories – which went a long way in surmounting the challenges we face when shooting spots like this,” he says.

The project, a 30-second commercial, stars an eccentric young man. “In each ‘episode’ he paints something,” explains Fisher. “For this one, he paints a huge taco.”

Shooting in the confines of the artist’s studio was an issue. “It’s not a big studio, rather an artist’s loft – and relatively small,” Fisher continues. “We barely had enough room to place camera, lights and sound. I had to be able to outfit the Blackmagic camera with accessories that would aid me in getting the shot – and not add bulk or awkwardness so we could fit into the small space. The O-Box, Universal Baseplate and O-Grips were perfect due to the unique design and integration between mattebox and grips.

“In a small space it’s tough to control light,” he adds. “The O-Box saved the day by controlling flares where we couldn’t prevent them at the source due to space limitations. And, it is extremely lightweight, while at the same time, very strong. The baseplate is also rock solid,” he continues. “No twist or flex and the extremely well-engineered and simple design means it does its job without being intrusive. And, honestly, the O-Grips with unlimited adjustability and ease of use, are by far the best grips on the market.”

For Fisher one of the most challenging sequences was a push into the food product. “This was done on a slider where it is sometimes challenging to get a rock steady shot,” he explains. “By using the O-Grips attached to the mattebox, I got an extra point of contact and was able to steer the lens exactly where I wanted it to go.”

Fisher’s Fisher Film Works is located in Glendale, California.

For further information on OConnor Accessories, or other OConnor products, visit www.ocon.com, email [email protected], become a fan on Facebook, follow the company on Twitter; or contact OConnor, 2701 N. Ontario St, Burbank, CA 91504, Phone: 818-847-8666, Fax: 818-847-1205.

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About OConnor

OConnor has been the choice of professional cinematographers since the invention of the fluid head 60 years ago by founder Chad O’Connor. OConnor’s award-winning fluid heads are known for their smooth feel, fluid movement and intuitive control. Designed for film-style shooting, each facilitates seamless transition when changing payloads and offers stepless, ultra-smooth pan & tilt fluid drag for maximum control. In addition to fluid heads and tripods, OConnor offers a growing line of camera and lens accessories engineered to fill the needs of today’s fast-paced camera work. The line includes the CFF-1 and new O-Focus DM follow focus systems for cine and still photo lenses, the award-winning O-Box WM mattebox, innovative O-Grip handgrip system and the Universal Baseplate. OConnor products are respected and trusted by individual users and rental houses worldwide for their reliability, longevity and toughness.

Along with other leading brands in the broadcast industry, OConnor is part of the Vitec Videocom, a Vitec Group company.  For more information on OConnor, visit www.ocon.com

About Vitec Videocom

Vitec Videocom brings together some of the most respected, most innovative and most sought-after brands in the industry. It acts as an endorsing brand for these market-leading broadcast, film and pro video products, encouraging multi-brand system sales and simplifying the way that customers worldwide do business.

Vitec Videocom is an operating division within the Vitec Group, an international business serving customers in the broadcast, photographic and military aerospace and government markets. Vitec is based on strong, well known, premium brands on which its customers rely on worldwide.

Vitec Videocom – innovative products around the camera.

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