OCONNOR O-Grips Help Koretz Get Non-Traditional Shots for Lincoln Motor Cars Short

OConnor Eric Koretz uses OConnor OGrips for his Lincoln Motor Cars short

OConnor O-Grips Help Koretz Get Non-Traditional Shots for Lincoln Motor Cars Short

Burbank, California: July 15, 2013 — Cinematographer Eric Koretz and Director Elliot Rausch recently undertook an unusual assignment. By creating a Lincoln Motor Cars short titled “Get Back,” they became one of the four teams to capture the first content officially sponsored by Vimeo. With a short shooting schedule and non-actor subjects, Koretz chose to film with the RED Epic, Zeiss Super speed lenses and support it with an Easyrig equipped with OConnor O-Grips.

“I love using the O-Grips with the Easyrig,” he says. “The O-Grips are very adjustable, which comes in handy because I don’t hold the camera in a traditional way. I like to have it out in front of me, or sometimes low or high. I almost never have it on my shoulder. I like to shoot in a documentary style because of my background, and capture a scene/subject in the moment. The adjustability of the O-Grips allows me to change positions quickly and on the fly. It is important to be fast, so you can adjust and capture everything that’s happening in the scene in front of you. If you lose time while adjusting, sometimes that moment is gone forever. The O-Grips let me be in the moment.”

Capturing the moment was especially important for this small budget short, where the team was working with real people and not actors.

Koretz continues, “Especially in the style we work in, I feel that the moment needs to be real and authentic. If they’re in love and holding each other and feeling the moment, you don’t want to ask them to recreate it, you want them to be in that moment. O-Grips let me adjust quickly and just get the shot.”

OConnor’s O-Grip Handgrips offer single-handle ball joints with high load capacity (even for large cameras) that are fully adjustable and can be clamped in a full hemisphere. They are stackable for custom applications and fit all three standard rod systems. Koretz connects the O-Grips onto 19mm rods on the baseplate of the Epic. “They slide on very quickly and lock down securely onto the rods with a twist of the locking knobs,” he explains. “I always use them with my hand held setups. The adjustability of the handles is better than anything else on the market.”

Eric Koretz’s short, “Get Real,” sponsored by Lincoln Town Cars, is now live on Vimeo. In the future, Koretz and Rausch will team up to film more, similarly styled shots.

For further information on OConnor Accessories, or other OConnor products, visit www.ocon.com, email info@ocon.com, become a fan on Facebook, follow the company on Twitter; or contact OConnor, 2701 N. Ontario St, Burbank, CA 91504, Phone: 818-847-8666, Fax: 818-847-1205.

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About OConnor

OConnor has been the choice of professional cinematographers since the invention of the fluid head 60 years ago by founder Chad O’Connor. OConnor’s award-winning fluid heads are known for their smooth feel, fluid movement and intuitive control. Designed for film-style shooting, each facilitates seamless transition when changing payloads and offers stepless, ultra-smooth pan & tilt fluid drag for maximum control. In addition to fluid heads and tripods, OConnor offers a growing line of camera and lens accessories engineered to fill the needs of today’s fast-paced camera work. The line includes the CFF-1 and new O-Focus DM follow focus systems for cine and still photo lenses, the award-winning O-Box WM mattebox, innovative O-Grip handgrip system and the Universal Baseplate. OConnor products are respected and trusted by individual users and rental houses worldwide for their reliability, longevity and toughness.

Along with other leading brands in the broadcast industry, OConnor is part of the Vitec Videocom, a Vitec Group company.  For more information on OConnor, visit www.ocon.com

About Vitec Videocom

Vitec Videocom brings together some of the most respected, most innovative and most sought-after brands in the industry. It acts as an endorsing brand for these market-leading broadcast, film and pro video products, encouraging multi-brand system sales and simplifying the way that customers worldwide do business.

Vitec Videocom is an operating division within the Vitec Group, an international business serving customers in the broadcast, photographic and military aerospace and government markets. Vitec is based on strong, well known, premium brands on which its customers rely on worldwide.

Vitec Videocom – innovative products around the camera.

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